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Posts Tagged ‘Made In China’


This from Reuters on Ferretti

UPDATE 1-Yacht maker Ferretti cruising for China middle market

Considering Chinese brand acquisition in 12-18 months

* Eyeing IPO in Asia stock market in 3-4 years

* Shandong Heavy owns 75 pct of Ferretti

By Antonella Ciancio

MILAN, Nov 6 (Reuters) – Ferretti, the Italian luxury yacht maker favoured by Chinese tycoon Li Ka-shing and Italy’s Fiat-owning Agnelli dynasty, may expand into smaller boat building in China to meet growing demand from the country’s newly-affluent middle classes.

The group, controlled by China’s state-owned Shandong Heavy Industry Group, is looking to add 6-8 metre pleasure boats to its range of customer-designed mega-yachts popular with the world’s super-rich.

Ferretti would manage production of the boats following the  acquisition of a Chinese brand over the next 12-18 months, Chief Executive Ferruccio Rossi told Reuters in an interview.

“With our know-how and support by our majority shareholder we are considering entering the so-called recreational segment and make smaller boats for the Chinese middle class through a local brand and a local manufacturing plant,” he said at the launch of Ferretti’s first megayacht under the smaller-sized and glamorous Riva brand.

Ferretti, taken over by Shandong Heavy in a 374 million-euro deal in January, owns eight brands including Ferretti Yachts, Pershing, Itama and Bertram.

IPO CONSIDERED

Rossi said the group was also considering an initial share offering in Asia on the heels of Italian fashion group Prada’s IPO last year, Rossi said.

“Maybe in three to four years we could list on an Asian market to gain further visibility,” Rossi said. “I very much like the experience of Prada and we are looking at it closely.”

“There could be a dual listing but it’s premature to think about this now.”

Ferretti, which competes with smaller Italian peer Azimut Benetti, floated on the Milan stock exchange in 2000 following a string of acquisitions and delisted two years later.

It has said it would keep jobs and manufacturing in Italy, which has long dominated the yachting industry.

But a protracted recession and a fiscal clampdown have hurt domestic sales of luxury goods, Rossi said, and the company has  temporarily laid off workers at one of its Italian yards.

The global yacht market is expected to grow by 2 percent in 2012 from 5 percent last year, luxury body Altagamma said.

Rossi said Ferretti would continue to produce in Italy, where it aims to break even in the second half of 2013.

CHINESE HOLDINGS

Shandong Heavy Industry Group controls four groups with stock listings in Hong Kong, Shanghai or Shenzhen: Weichai Power , Weichai Heavy Machinery, Yaxing Motor Coach Company and Shantui Construction Machinery.

It plans to invest nearly 200 million euros in Ferretti, after an initial equity investment of 178 million euros for a 75 percent stake and 196 million euros of debt financing.

Former creditors Royal Bank of Scotland and hedge fund Strategic Value Partners own the remaining 25 percent.

Ferretti is not alone in finding itself owned by investors from emerging markets taking advantage of Europe’s financial woes to pick up brands and establish themselves as global players.

Private equity fund Permira, a former shareholder in Ferretti, sold fashion house Valentino to the Qatari royal family for around 700 million euros in July.

Ferretti makes around half of its sales in Europe, 15 percent in Asia-Pacific, and 35 percent in the Americas.

The company aims to make one third of revenues in each region by 2018.

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Boating industry websites are reporting the following story.

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倪浩 Sunseeker

UK boatbuilder Sunseeker is in talks with a prospective Chinese owner, Chinese property firm Dalian Wanda, in a deal worth US$471m. Subject to regulatory approval, the purchase is imminent. ‘We are buying the best yacht company in the UK,’ Wang Jianlin, chairman of Beijing-based Dalian Wanda, was quoted as saying. If the deal is concluded, new investment will be forthcoming from the existing management and founder Robert Braithwaite.

Stewart McIntyre, Sunseeker’s CEO, said, ‘The discussions are ongoing and I cannot add any more. If they are successful it will not be a matter of months before reaching an outcome. Nothing will change. The current management team will remain including founder Robert Braithwaite. That was a pre-requisite for the talks going ahead.’

McIntyre declined to comment on reports that the possible purchaser is the Chinese group Dalian Wanda, the same company that McIntyre told IBI a few weeks ago was buying into Sunseeker China, one of the two Chinese mainland distributors of Sunseekers. On the prospect that these talks might draw other potential buyers, McIntyre said: ‘We will not be talking with anyone else.’

Gordon Hui of Hong Kong-based Sunseeker Asia, one of the top Sunseeker dealers in the world, pointed out that ‘This is a great step. I am delighted. The company is going to benefit from a huge boost in R&D. Wang Jianlin is himself a Sunseeker owner.’

The Sunseeker statement confirmed: ‘Sunseeker will remain a British company, headquartered in Poole, Dorset and will maintain its existing primary production bases in the UK, along with its current workforce and infrastructure. The existing management team and representatives of FL Partners will remain on the Sunseeker Boards, and founder Robert Braithwaite will continue to be involved in the business and remain as Group President.

‘The new majority shareholder, who has no current interest in the luxury motor yacht sector, supports Sunseeker’s commitment to superior products and its premium brand, both of which would be further enhanced by its investment,’ Sunseeker said.

‘If a deal is concluded, it will be fantastic news for the business, the wider Sunseeker ‘family’ and the motor yacht industry and will allow Sunseeker to expand its global base still further while retaining its current operational and manufacturing infrastructure at our headquarters in Poole.’

This isn’t the first move by a big Chinese firm into the luxury yacht sector – in January 2012, the Ferretti Group was sold to Shandong Heavy Industry Group-Weichai Group in a deal worth around €178 million.

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Nǐ hǎo – Suunseeker

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Back in January 2012 when Ferretti announced the sale to Shandong Heavy Industry Group Co I wondered how long it would take. Now here is the answer !

Below are extracts of various articles from Boat World and other Boating publications.

Quote

Ferretti Group, whose Riva unit made boats for Brigitte Bardot and Sean Connery, intends to open an assembly plant in China as its new Chinese parent seeks to drive up sales in the world’s most-populous country.

The Italian yacht maker is considering plans for the facility in Qingdao, Shandong province, Tan Xuguang, chairman of the company and of its majority-owner Shandong Heavy Industry Group-Weichai Group, told reporters in Beijing yesterday. The plant will customise vessels for the local market, he added.

Ferretti plans to boost sales in emerging markets led by China, Brazil and Russia, Mr Tan said, as the eurozone debt crisis saps demand in Europe. Shandong Heavy, China’s biggest maker of bulldozers, (Yes Bulldozers & Yachts the new Vertical Integration!) agreed to buy 75 per cent of the yacht maker from creditors in January for 178 million euros (S$280 million).

http://www.businesstimes.com.sg/premium/transport-hub/shipping/yacht-maker-ferretti-plans-open-china-plant-20120829

S-W Asia Editor’s note The Ferretti Group, in case you missed it, is a great deal more than Riva. The Group involves eight brands:

  • Ferretti – deluxe motoryachts, 15-27m
  • Pershing – high performance, high luxe, 15-35m
  • Itama – motoryachts 13-24m
  • Bertram – sport fisherman boats, 11-24m
  • Riva – open launches and flybridge cruisers, 8-35m
  • Mochi Craft – ‘lobster boats’ (its a styling thing), 12-23m
  • CRN – fully custom built aluminium megayachts, 44-90m
  • Custom Line – grp maxiyachts, 26-38m

A couple of years ago Ferretti got into a lot of hot financial water when the private equity company that owned a chunk of the business decided that it was worth nothing. Norberto Ferretti, founder of the original brand and of the Group, had to do a lot of monetary gymnastics to regain control and stop the whole thing being shut down.

Since then, business has not improved in Europe and North America, the traditional markets of the European luxury boat builders. Like everyone else, Asia (and in particular China) is being seen as The Big Market to get into. Many manufacturers have found out already that the Asian perception of boating is not quite the same as it is ‘back home’. ‘It’s a market, Jim, but not as we know it’.

European boat owners and charterers treasure their floating hotels for the peace and privacy they permit – the ‘exclusive getaway’ sort of programme. In Asia there is little point in having a big expensive boat if you don’t show it off – preferably tied up to the dock where everyone can see it – and there is no need to venture out onto that nasty, rolly, bumpy stuff, the sea. (Sooooo true)

It will be interesting to see what Ferretti China comes up with by way of ‘customising for the local market’. We know a boat builder who was quite flabbergasted when asked to build an 80′ luxury motor yacht – with one saloon/bar space (no dining facilities or galley required), a giant karaoke lounge complete with mirrored ceilings and disco-ball decor, and just one large stateroom (wonder what that was going to be used for?). And most importantly, a generator BUT NO ENGINES.

We will be watching Ferretti’s China output with great interest.

by BusinessTimes.com.sg

Unquote

That’s it I am buying a Princess Yacht now !

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