Maritimo 48

Following on from the recent post I made on the changes to the Maritimo Boat Line Up and their new Web Site, they have now come out with this news update.

Iconic Australian luxury cruiser manufacturer Maritimo has undertaken a complete review of its model range and will be reducing and refining its offering to the boat buying public.

After extensive customer research and a review of the popularity of the various models Maritimo will concentrate its R&D efforts to ‘core business’ being the flybridge motoryacht series and a new series of coupes that share a common hull to their flybridge sisterships.

New models set to be released at upcoming boat shows include the new M45 and the M58. In the Mustang stable the new Mustang 43 sports cruiser is also about to be released. It fits neatly between the ‘Baby Maritimo’ Mustang 32 Sports Cruiser and the Mustang 50.

Maritimo Marketing Director Luke Durman said the combination of the remodeled Flybridge Motoryacht range (5 models), the new Coupe series to be announced at Sanctuary Cove Boat Show (2 models), select 470 and 500 convertibles, along with the Mustang sports cruisers the company had a vessel to appeal to most buyers.

“Over the past six months we have gone back to basics, we have researched what our buyers think and importantly what they want and we have been able to narrow down the field so that we hit those targets. Its not just about the boats themselves, we researched the whole offering as a brand – pre, during and post sale, and the feedback was highly regarded in developing our forward strategy,” he said.

“It is all about increasing the quality, making slight changes to increase usability and concentrating our efforts in the areas which provide the greatest opportunity for returns.”

Mr Durman said the release of the M58 at the Sanctuary Cover International Boat Show followed by the M45 at the Sydney International Boat Show would be milestones for Maritimo this year.

The M73 Motoryacht will continue to be Australia’s largest production vessel.

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That last sentance is just a “Mines bigger than yours” jibe regarding someone else’s 70 footer due to launch later this month.

More than that though you can draw your own conclusions when you read statements about getting back to “core business”.

Separately I believe they have made announcements about a New CEO, Mr Garth Corbitt,  who was previously the CFO, or the “bean counter/numbers man”, and a new head of sales and marketing, Mr Greg Haines,  the son of legendary Queensland boat builder, the late John Haines AM.

So what of Mr Maritimo himself, Mr Bill Barry-Cotter, and Mr Luke Durman, Managing Director?

In any event I wish them much success with the changes and refocus. They do make Great Boats !